Thursday, March 24, 2011
10:00 AM PST | 11:00 AM MST | 12:00 PM
CST | 1:00 PM
EST Both mobile devices and social
media are having a profound effect on how sales training takes place.
Traditional methods of sales training include classroom instruction and role
playing, supervised calling of prospects, and practice selling with more
experienced sales staff. With the rapid growth of social media, buyers are now
much more able to communicate with each other and exchange opinions and stories
about you as a salesperson, and about the good and bad aspects of your product.
This exchange is not happening from a fixed place, but from any location where a
consumer is texting or blogging and is inspired to offer an opinion of what or
how you are selling. These comments can be amplified by others offering
additional comments or passing the information on to others. At the same time, a
mobile salesperson is better equipped to answer questions as they are asked,
with instant information available anytime, anywhere. Learning to sell requires
a new set of competencies that includes blogging, tweeting, and attracting lots
of “friends” or “followers.” As well, new technology is being developed that
allows live mentoring in the field and the ability to educate potential
customers with mobile video presentations in the process of closing a sale. In
this one-hour presentation by Dr. Gary Woodill, learn how mobile learning and
social media are transforming the world of selling and sales training.
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