Friday, January 23, 2009

Converting Corporate Speak into Plain Language

Do you struggle converting "corporate speak"?

Then check out this website:

The site contains "how-tos", references and examples. It's aimed at improving communications from the government to the public.

I loved the before and after examples:

A word about "plain English." The phrase certainly shouldn't connote drab and dreary language. Actually, plain English is typically quite interesting to read. It's robust and direct—the opposite of gaudy, pretentious language. You achieve plain English when you use the simplest, most straightforward way of expressing an idea. You can still choose interesting words. But you'll avoid fancy ones that have everyday replacements meaning precisely the same thing.

Bryan Garner, from Legal Writing in Plain English, 2001, pp xiv